Culture can be defined in countless ways. Through history it has been described from different theoretical perspectives, as a part of the psyche, as a biological reaction to the environment, from an anthropological and social point of view, from an organizational perspective, from a national perspective, etc. The subject could not be vaster.

Culture is a set of patterns and behaviours acquired and transmitted by symbols (Kroeber & Kluckhohn, 1952), to which spiritual, intellectual and emotional features are attached to (UNESCO, 2002) and is charged with a particular meaning and intention. It provides information systems, which are specific and unique to the environment in which that culture exists (Matsumoto, 2007). Culture is not only what one sees on the surface, it is also the invisible and to a degree the unconscious (Schein, 2010, Freud, 1960). It is what we know we do not know, the unconscious culture (Wilson, 2002).

Like personalities, cultures are also biased by the choices within the meaning range. Culture, as a universal frame in which people are born into, happens in the process of enculturation or internalization of the social consensus that pre-exist the individual. Between the tension of integration in that social consensus and the requirements for the individual development, the subject is constituted as such within that social context (Vygotsky, 1978).

Culture is what we are taught, how we think, how we act and what we know. It is something inseparable of the human condition that also defines and affects our personality (Benedict, 1965).

What are the influences in that process that make the population of a nation think and act so differently from other nations? Do we really think and act differently, or are those information systems fed by our own cultures that generates a judgement toward the unknown from a different culture?